The Changing Landscape of Auto Racing Sponsorship

The Changing Landscape of Auto Racing Sponsorship

by Frank Santoroski           @seveng1967  When home improvement giant Lowe’s announced they were leaving NASCAR at the end of 2018, it wasn’t just the drop of the other shoe. It was more like the latest in a series of shoes falling out of an overstuffed...
Preview of the Windows 10 400 from Pocono Raceway

Preview of the Windows 10 400 from Pocono Raceway

Pocono International Raceway has dialed up one of the Top 10 Days of the Year for the Windows 10 400 today. The sun is shining brightly, the excitement is palpable, and the speculation is rampant as to who will win today’s second event at the Tricky Triangle. There...
Who Will Win the 2015 Daytona 500?

Who Will Win the 2015 Daytona 500?

The Daytona 500 – The Great American Race – will be run this Sunday, February 22nd. Winning this race means being announced as a champion for the rest of one’s career and life. It is meaningful. It is important. If there is only one race a driver can win, this is the...

What To Watch: NASCAR Sprint Cup Series 2014

Out with the old and in with the new. The 2014 NASCAR Sprint Cup Season promises to be filled with the sport’s best to date. A second year in the Gen 6 car, a shakeup of drivers, crew chiefs, and teams, and heavy expectation from the fans has everybody watching NASCAR...